Case
Studies

Awards Don't Make You Excellent; Excellence Gets You Awards

Jason Cuerel came to us in 2020 with a fresh focus for his business, Mortgage Innovations. His business is growing fast and he utilises three of our services, Award Submission Writing for profile, and Copywriting and Email Marketing to ensure he regularly stays in touch with his clients.

He has won or been a finalist in 28 awards with our support, including a six-time winner of the Better Business Awards and a National winner of the MFAA Excellence Awards.

Alongside crafting award-winning submissions, we also produce Mortgage Innovations monthly email marketing campaigns and blog writing for their website. It’s important to consistently add fresh content to your website to ensure it gets Google’s attention.

With Jason and the office’s award-winning success, they have been provided even more opportunities for PR, including being a guest on The Advisor’s Elite Podcast – a fantastic example of how award writing (and winning!) can add value to upscale your business, get recognised at a national level and as an industry leader.

Anytime Counselling

Anytime Counselling is the world's first mental health service fully manned by qualified counsellors, not chatbots and unrestricted by location or availability. Rural and remote communities experience disproportionately higher rates of mental health issues, including suicide and self-harm. By increasing access to 100% human-driven counselling services, not AI-triaged or driven, and developed through the lens of the lived experiences of those in regional areas, Anytime Counselling provides a scalable support model that saves lives and impacts families for generations.

Anytime Counsellor’s founder, Tina Kendall-Davis, heard about our business award writing service through networking, and has since had a 100% success rate in her award entries, including in the Stevie International Business Awards, Stevie Women in Business Awards, Women Changing the World Awards and Australian Small Business Champion Awards.

Given this success rate, she’s entered a further four awards, all under judging, and we can’t wait to see the results.

Seedling Giving Multi-Award Wins to Boost Awareness

Seedling Giving is the first Australian charity to offer a 100% independent, expertly vetted charity matching service with no cost to the donor.

As a new service, they were looking to raise awareness and believed winning awards was a fast and credible way of doing this. We entered them into two targeted awards that would showcase their point of difference, the prestigious Pause Awards and the Melbourne Young Entrepreneur Awards. They won the Pause Awards "B-Good" Award for their innovative service offering, and one of their co-fouders, Kylie Wallace was a finalist in the Melbourne Young Entrepreneur Awards Sustainability and Social Responsibility category.

The team were ecstatic with both results, and showcased it widely in their marketing as a signal of trust, credibility and social proof, helping them attract more enquiries and convert prospects more easily.

We often hear this feedback from other clients too, that the conversion cycle is shorter and easier when they have the backing of prominenet awards, because of the inherent trust these awards offer to their brand.

Financial Advice That Pays

With our support, a specialist SMFS (Self-Managed Super Fund) Advisor has had success in six of her last seven award entries, including winning the Women in Finance Awards, a double win at the Australian Accounting Awards, and a Highly Recommended in the Australian Achievers Award. That’s an 86% success rate!

She continues to invest in awards to stay top-of-mind with her existing clients and prospects, as these position her as the expert in her field.

18 Awards & Counting

Deduce provides world-leading behavioural intelligence services as the first line of defence against account-creation fraud and account-takeover (ATO) fraud.

They were looking to build their awards and PR profile, for credibility, trust, and talent acquisition. Based in New York, they were drawn to both our expertise and proactivity in finding awards, crafting them, and delivering on time. And of course, the results we’ve achieved for them! In just over two years, they have won 18 major awards, including the Fast Company Most Innovative Company Award and the Edison Awards.

“Karen and her team make us look great! They approached us saying they specialize in putting companies on the map through awards and recognition and, boy, do they! Thanks to Reputation by Design marketing, Deduce has received 12 awards this year. Based on this success, we have expanded our projects with them to include peer reviews and first-party research – amazing value!”